Digital and Internet Marketing Tips

Reviews seem completely unrelated to SEO since they fall more under online reputation management. But many SEO services in Denver recognize the impact that reviews can have on their local rankings. Reviews are among the many signals that Google uses to determine your business’ relevance to the user. So it might be worth it working on getting more five-stars on Google My Business. Google Trusts Customer Reviews Google trusts what your consumers have to say, more than what you have to say about yourself. Customer reviews help the search engine understand how trustworthy your business is. Having lots of positive reviews tells Google that your business exists, has interacted with many customers, and satisfied their needs. This can help your organic ranking. It’s kinda similar to backlinks. Having many high-quality backlinks indicates to Google that your website has some important information, which boosts your ranking. Appear On Google’s Local Pack The Google Local Pack refers to a map an...

Technical SEO is the management of elements behind the scene that plays a crucial role in the organic growth of a website. This includes the site architecture, page speed, and mobile optimization, etc. SEO services in Denver help improve your site’s performance with technical SEO. It begins with the site audit followed by formulating plans to improve the areas of shortcomings and following through. This guide will give a brief idea of what technical SEO is and how you can use it to improve the site’s SERP rankings. Difference Between Technical SEO, On-page SEO, And Off-page SEO On-page SEO On-page SEO refers to the content that lets the search engines and the users know what your website is about. This includes keyword usage, meta descriptions, alt text, H1 tags, internal ranking, and URL naming.  Off-page SEO Off-page SEO includes backlinks and links from other sites that let a search engine know how useful your page is.  Technical SEO Technical SEO ensures that your website...

WordPress isn’t the most popular web design tool for no reason. It’s an easy-to-use platform that comes with many ready-made templates, tools, plugins, etc. The true struggle comes in creating a professional website design in Denver by yourself. It’s easy to get swayed by the funky themes and cool features but web designing isn’t about those things. It’s about presenting yourself online and convincing visitors to engage with you. This could be in the form of subscriptions or sales. The multitude of options can overwhelm a DIYer. But you’re set as long as you have a clear vision of how you want to present your business and what features your site may need. A few minor details can help you ensure that your website looks professional. Choose Suitable WP Theme You can find several WP themes for free or for a fee. Keep in mind that professional does not mean corporate or boring. It just means that you want to tell visitors that you are serious about your business. Look for themes that suit...

On-page or on-site SEO is the procedure through which you optimize front-end and back-end components in your website so that they rank higher on the search results, and bring in new traffic. SEO services in Denver will help you with optimizing the on-page SEO content for your website. The Google algorithm ranks a website based on three different elements, on-page SEO, off-page SEO, and technical SEO, and as such on-page SEO is an important ranking factor.  What Makes On-Page SEO So Important? On-page SEO is important because it informs Google about all how your website offers value to your customers and visitors. It is important to optimize your website for Google so that it can rank higher in the search results.  Elements Of On-Page SEO - High-Quality Content The page content is the foundation on which you will SEO optimize your content and as such you have to make your content as high quality as possible. Write high-quality content and use suitable keywords after conducting...

  Web design is a big industry and there are many such companies out there that offer website designing for small and large businesses. When you hire a Denver web design company , they will build your website for you to boost your business. Just like any other industry, website designing has a few buzzwords that web designers are acquainted with. Here’s a glossary of some web design terms. Analytics Analytics is a term that is used to define the number of people who visit the website. With the help of analytics, you can also track the most popular pages on your website, the geographical location of your visitors, and much more. Analytics gives you a clear idea of what’s happening on your website. Backend Backend is used to refer to the website’s content management system and server. This is the location where you are making changes to your website pages and contents, review forms, and write blogs. Backend code also allows you to manage page redirection for pages that are no longer ...

If you are planning to spend money on ads so that you can reach a vast target audience base then what could be a better place than Google. A good digital marketing agency in Denver will tell you about the benefits of placing Google ads for your business. Google has an expansive reach and as such Google ads are a great way to enhance the visibility of your brand and gain new customers. Google ads is a paid advertising program that comes under the pay-per-click or PPC marketing channel. It is a very effective way to drive quality traffic to your business and by creating scheduled ads, you can reach your targeted audience right at the time when they are searching for a product or service similar to yours.  Best Practices For Google Ads There are certain strategies that make your Google ads perform better. If your Google Ads aren’t performing well then do not worry, rather try these practices to improve the ad performance. - Do Not Use Broad Keyword Terms Getting the keyword right is ...