Tips To Build Professional Website Using WordPress



WordPress isn’t the most popular web design tool for no reason. It’s an easy-to-use platform that comes with many ready-made templates, tools, plugins, etc. The true struggle comes in creating a professional website design in Denver by yourself.


It’s easy to get swayed by the funky themes and cool features but web designing isn’t about those things. It’s about presenting yourself online and convincing visitors to engage with you. This could be in the form of subscriptions or sales.


The multitude of options can overwhelm a DIYer. But you’re set as long as you have a clear vision of how you want to present your business and what features your site may need. A few minor details can help you ensure that your website looks professional.


Choose Suitable WP Theme

You can find several WP themes for free or for a fee. Keep in mind that professional does not mean corporate or boring. It just means that you want to tell visitors that you are serious about your business. Look for themes that suit the brand image you want to present online.


Make sure that the theme you choose is fully customizable. You can also build a theme from scratch if you have the time and skills needed for such a project.


Customize Theme

It’s okay for a hobby site to look generic but not a professional trying to earn business. Fortunately, you can find many fully customizable themes. Get one of them and customize its fonts, colors, logo, etc. to match your brand image.


Pay special attention to navigation when customizing your site. Make it simple so that users can browse the site easily. You can also give your footer a unique look.


Avoid Clutter

Your website shouldn’t look cluttered, else your visitors may get confused. Don’t stuff all your content in one area to fill the space, maintain some space to distribute content evenly. If you rely on ads for revenue, place them in a manner that doesn’t disturb your reader’s experience.


Don’t post huge text walls, keep your text easy to skim through. Avoid distractions like pop-ups or auto-playing background music unless needed. Too many social buttons or feeds can also be bad.


Change Favicon

The favicon is the small icon that appears on the browser tab. It helps users keep track of your site when they open too many tabs. A WP site has the WP logo as the favicon by default. Change it to your company logo to help visitors keep track.


Test Mobile Version

Most WP themes are responsive by default. This means your website will adjust its dimensions based on the device you’re using. However, there might be issues with your mobile version like web pages taking too long to load or some features not loading properly. 


Such issues can ruin a mobile user’s experience. You should test your mobile version and correct the issues before launching the site.


Add Social Buttons

Optimizing your website for social media can help you increase brand awareness. You can add social sharing buttons on your blogs, videos, or images to help visitors share them. If your business is active on some social platforms, include buttons to help people visit your pages.


Add High-Quality Content

Images and videos can make or break your site so pay attention to what you upload. If you need to display products, click high-quality images and upload them. If you need stock images, make sure that they are relevant.


Change Permalinks

A permalink is simply the link to a webpage. It has Perma in it because it’s not expected to change for years. If your web page's permalink is www.website.com/4793062, then you might change it to avoid looking spammy. If the string of characters after the slash doesn’t make sense, change it.


You can change the link depending on what the webpage is about. For example, if it’s about aerial drone videography in Denver, www.website.com/denver-drone-videography is a good option.


Get Hosting Plan

WordPress offers free hosting but your domain name looks like www.yourwebsite.wordpress.com. Getting rid of .wordpress from your domain name distinguishes you as a professional site. To do that, you need a hosting plan or upgrade to a paid plan on WordPress.

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