Technical SEO: A Key Factor For Organic Growth

Technical SEO is the management of elements behind the scene that plays a crucial role in the organic growth of a website. This includes the site architecture, page speed, and mobile optimization, etc. SEO services in Denver help improve your site’s performance with technical SEO. It begins with the site audit followed by formulating plans to improve the areas of shortcomings and following through. This guide will give a brief idea of what technical SEO is and how you can use it to improve the site’s SERP rankings.


Difference Between Technical SEO, On-page SEO, And Off-page SEO


  • On-page SEO

On-page SEO refers to the content that lets the search engines and the users know what your website is about. This includes keyword usage, meta descriptions, alt text, H1 tags, internal ranking, and URL naming. 


  • Off-page SEO

Off-page SEO includes backlinks and links from other sites that let a search engine know how useful your page is. 


  • Technical SEO

Technical SEO ensures that your website meets all the technical requirements of a search engine like crawling, indexing, rendering, etc.


Why Is Technical SEO Important?

For a website to perform, the search engines need to find, crawl, index, and render the website pages. Also, the web pages need to be secure, free of plagiarized content, quick loading, and mobile-optimized to be fully optimized for technical SEO. So, the purpose of technical SEO is to make it easier for the search engine to access your content so that you can rank higher.


Fundamentals Of Technical SEO


  • Preferred Domain Audit

The domain is the URL that people type in to reach your website and it helps identify your site. When selecting a preferred domain, you are letting the search engine know whether you prefer the www version or the non-www version of the website. After the preferred domain is set ensure that all other versions of the domain whether non-www, www, index.html, http are all redirected to the preferred version.


  • Implementing SSL

The Security Socket Layer (SSL) is a security protocol that adds a layer of protection between the server and the browser. For example, when a user makes a purchase from your website and uses their payment information there is little chance of the information getting hacked when the SSL is in place.


  • Optimizing Page Speed

Site speed optimization gives a better user experience which helps boost conversion and it also affects the site ranking. To better optimize the page speed you can compress all the files on the site, conduct regular audits, shorten the codes, get rid of outdated plugins, make use of static plugins, and use asynchronous loading. You can also hire a service for professional website design in Denver to ensure that all these things are in check.


Hierarchy Of Technical SEO


  • Crawlability

This is the base of technical SEO. The search bots crawl the web pages to gather information about the website and if the bots cannot crawl the pages, then they will not be able to index your pages and thus your ranking will be affected adversely.

To improve the crawlability of your website, you need to create an XML sitemap, set a URL structure, optimize the site architecture, add breadcrumb menus, use robots.txt and check your SEO log files.


  • Indexability

As the search bots begin the process of crawling, the pages are indexed depending on their relevance and once the indexification is done they are ready to rank on search engines. To improve indexability unblock the search bots from accessing your pages, audit all the redirects, remove duplicated content, make the website mobile-responsive, and fix any HTTP error.


  • Renderability

Renderability is the ease with which a site can be accessed and it depends on the server performance, the HTTP status, page size and page load time, page depth, Javascript rendering, and redirect chains.


  • Rankability

The on-page, off-page, and technical SEO together decide how the site will rank on SERPs. It can be made more rankable through internal and external quality, the quality of the backlink, and content clusters.


  • Clickability

Click-through rate is mostly dependent on the behavior of the user but you can improve your clickability to some extent by using structured data on your website, optimize the website for featured snippets, win SERP features, and consider Google Discover.

Location: Denver, CO, USA

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