6 SEO Content Strategy To Use In 2021
SEO content strategy focuses on organizing the website’s content and optimizing them with keywords to ensure that they appear in the search results. SEO services in Denver focus on maximizing your business’s opportunity to gain organic traffic. An SEO content strategy is important to help keep you on track when developing content. So with a solid strategy, you will not just create content that you think people are looking for but actually create content that people will be searching for. The following are some tips to create a solid SEO content strategy.
Create A List Of Probable Topics
The first step to creating solid SEO-optimized content is to create a probable list of content that you would like to address. Next, compile a list of some words associated with your service or product, and then with the help of SEO tools research these keywords and get an estimate of their search volume, and also come up with different variations of the search terms that make sense for your service. What you are doing is associating your topics with applicable short-tail keywords that are searched by your target audience.
Enlist Some Long-Tail Keywords
Use the keyword research tools to identify some long-tail keywords that will help you delve deeper into the topics that you have listed. You cannot rank high on search engine results if you are only targeting one keyword. When you target the same keyword on multiple pages you are just competing against your own content and this is unnecessary. By using different keywords, you help businesses attract audiences with varied interests.
Create Pages For Each Sub Topic
Ranking individual pages for multiple keywords can be a little difficult if not next to impossible so creating pages with the list of topics that you have created and using the long-tail keywords that you have researched can help your content to rank higher. For example, creating individual service or product pages as per the needs of your business will make your prospects and your customers find the products or services they are looking for easily.
Create A Blog
Blogs are also a great way to rank for your target keywords and engage more users by providing information they are looking for. Blog pages are also website pages that you can use effectively to rank on top of the SERPs. If your business website does not have a blog consider creating one. When creating blog posts do not use more than three to four long-tail keywords on the pages as using too many keywords can cause keyword stuffing and you may even get penalized for it. Also, always link the topics to the pillar pages that are created for each subtopic. This can be done in the form of tags or anchor texts. Lastly, when you publish the blog link it to the parent pillar page that supports that subtopic.
Keep The Blogging Schedule Consistent
When writing blogs you do not always have to create topics belonging to the same cluster, you can also write tangential topics that the users and your customers will care about and this will help build your site authority. Having this strategy in mind, make sure to post at least once every week and keep a consistent schedule. When writing blog posts keep in mind that you are not just writing for the SERPs but for your target audience primarily. This will help create an impactful content strategy.
Formulate A Link-Building Plan
Link-building is one of the key factors to move forward with SEO practices. SEO services in Denver focus on both on-page and off-page SEO and link-building is an important part of off-page SEO. Link-building is nothing but attracting inbound links to your website from different sources on the internet. If you have inbound links from sites with higher authority then it will have a positive impact on your search engine rankings. Spend some time formulating ideas in which you can attract useful inbound links to your website. You can do so by sharing links with other local businesses, writing blog posts that you can share on other social media platforms, or approaching for guest posting opportunities that will link back to your website.
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